Havas Digital launches KB's young entrepreneurs grant programme

This new digital campaign for Komercni Banka is focused on the bank’s strength as an expert partner for new entrepreneurs, providing financial guidance and support with the Nastartuje grant project

This new digital campaign for Komercni Banka is focused on the bank’s strength as an expert partner for new entrepreneurs, providing financial guidance and support with the Nastartuje grant project.

The grant is aimed at new entrepreneurs looking for financial aid to kick-start their businesses, after receiving hundreds of submissions, the winning project chosen by a jury of professionals was awarded CZK300,000 , while CZK50,000 were granted to the project that had received the most votes from the public.

All a young entrepreneur had to do was present his business concept on video, share it via social networks and gain as much Likes to compete for the public vote prize. Sharing the video enabled the information to gain visibility to a large audience as well as get noticed by potential investors and clients.

The call for entries for the grant was communicated mostly on the Internet, to lead to the dedicated www.nastartujtese.cz microsite.

Traffic on microsite was driven using two online media channels:

1. An online video aimed at arousing interest in the grant, as well as instructions on how to make the call for entry presentation video. A button at the end of the video led the user to the microsite.

2. Image banners, which communicated about the grant, as well as hard-sell banners communicating the 300,000 CZK prize.

The overall communication platform was clear and aimed at entrepreneurs.

DCD – Pavel Vincenc
DBD – Lenka Černá