New Citroen DS campaign with Simona Krainova
A top model for a glamourous city car
Citroën Czech Republic is launching a new communication campaign which is designed to activate the sale of the whole DS models‘ line on the market. The campaign was created in cooperation with Havas Worldwide Prague. The visuals of DS3, DS3 Cabrio, DS4 and DS5 created during the photo shoot will be used for print ads and a selection of posters.The images were shot at the Prague Kbely airport featuring famous Czech top model and DS brand ambassador Simona Krainova.
After the successful Fantomas campaign which helped Citroën to record sale numbers over the past few months, Havas Worldwide Prague is in charge of the car manufacturer's second local campaign this year. "Citroën usually develops all its campaigns centrally. It is rather unique that there is a local creative production done by local marketing team. One of the few, Citroën Czech Republic is granted this exception“, commented Lukas Prokop – senior brand manager of Havas Worldwide Prague.
The campaign will run in the lifestyle magazines and car showrooms in June.
